China Brand Archives | The Beginning of China Brand Day
Release Time:
2021-04-09 13:57
Source:
China Railway Engineering Equipment Group Co.
China Railway Engineering Equipment Group Co., Ltd. is an important member enterprise of the industrial sector of China Railway Company Limited, one of the world's top 500 enterprises. Under the strategic deployment of China Railway, four enterprises, namely, China Railway Equipment, China Railway Shanqiao, China Railway Baobaoqiao and China Railway Science and Industry, have become the core members of China Railway Hi-Tech Industrial Co., Ltd. through reorganization and listing, and have opened up a new era of enterprise development.
Over the years, China Railway Equipment, with the original intention of “Employee Happiness, Enterprise Development, and Manufacturing Strength” and the mission of “Revitalizing the national industry, building a world brand, and creating a world-class comprehensive service provider of underground engineering equipment”, always bearing in mind the entrustment of General Secretary Xi Jinping, and practicing the important instruction of “Three Transformations”, has developed into a comprehensive enterprise group that organically links the three major industries of tunnel boring machine, tunnel mechanization special equipment, and underground space development, and leads the diversified development with the comprehensive service of underground engineering equipment, and was selected as the enterprise of the national “Science and Technology Reform Demonstration Actions” in April 2020, with the goal of “promoting the happiness of employees, enterprise development and manufacturing strength” as the core principle.
On May 10, 2014, when General Secretary Xi Jinping inspected China Railway Equipment, he made the important instruction of “Three Transformations”, which not only inspired China Railway Equipment to work harder on the road of building a famous national brand, but also pointed out the way forward for the development of China's equipment manufacturing industry.
Since then, China Railway Equipment has stepped into the fast lane of high-quality development, and has successively independently developed the world's largest cross-section rectangular shield pipe jacking machine, the world's first large cross-section horseshoe shield “Menghua”, the domestic large-diameter soil-pressure balance shield “Kirin”, the domestic large-diameter mud-water shield “Chunfeng”, the large-diameter open hard-rock tunneling machine “Caiyun”, the domestic first U-shaped shield, etc., which represent the industry's advanced technology. In 2017, the State Council approved the establishment of May 10 every year as “China Brand Day”. “China Brand Day”.
The development course of China Railway Equipment is the epitome of China's shield structure industry, which is striving to catch up with the world's advanced level of shield structure. From “using shield structure” to “making shield structure”, the company has been struggling hard to “go from nothing to something, from something to something, from good to excellent”, which is also the necessary path for Chinese brands to become internationalized. We believe that in the future, we will be able to witness the continuous innovation in the field of science and technology engineering and technology of China and make remarkable achievements in the world.
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